From Increased Censorship to Decreased Ad Dollars,
Second Amendment Gun Blogs Feel the Squeeze

By Jenn Jacques. Sept 23, 2025

Originally created to automate tasks, analyze data and improve efficiency and accuracy in various applications, an adverse effect of Artificial Intelligence (AI) is silencing voices within the firearm industry. Firearm news sites and gun blogs have reported a decline in readership traffic due to several factors, one of which being search platforms using AI to divert traffic from independent websites.

AmmoLand previously reported, "Artificial intelligence search 'snippets' are blocking clicks to independent media. Search engines lift our reporting word-for-word, answer questions directly on their platforms, and leave fewer reasons for readers to visit the source. For pro-Second Amendment outlets, already fenced in by Big Tech's 'harmful content' labels and age restrictions, this is a direct assault on our reach and revenue."

It's not like Second Amendment websites and gun blogs had it easy to begin with. With posts and pages being actively targeted on social media platforms to public WiFi networks blocking their websites, it's harder than ever for independent blogs to reach audiences.

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